15 business tips to make the most of the Black Friday weekend

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Sales and discounts may seize the headlines, but they aren't the be-all and end-all of Black Friday and Cyber Monday. Your small business can kick off the Christmas shopping season and make savings of its own this week.

We’ve put together 15 tips to help companies make the most of the November discount season, including:

  • Opportunities for B2C and B2B businesses
  • Inspiring your employees and customers
  • Taking the time for some digital admin
  • Using social media to unlock your audience
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